# Cosmetic claims: formulating reviewed advertising statements | INOPREX

> Cosmetic claims under Regulation (EC) No 1223/2009 and Regulation (EU) No 655/2013: common criteria, evidential support and common sources of error.

Quelle: https://inoporex.de/en/wissen/kosmetik-claims/

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## Cosmetic claims: permissible advertising statements

Regulation (EU) No 655/2013: common criteria for assessing cosmetic claims.

Cosmetic advertising claims are regulated in the EU: Regulation (EC) No 1223/2009 prohibits misleading and medical-sounding statements, and Regulation (EU) No 655/2013 sets out common criteria. Every claim must be truthful, evidenced, honest, fair and informative — the support must be documented in the PIF.

## The common criteria

- Truthfulness: claims must match reality
- Evidential support: proof for every claim (tests, studies, expert assessment)
- Honesty: no exaggeration of effects
- Fairness: no denigration of competitors
- Informed decision-making: clear, understandable statements
- Regulatory compliance: no crossing into medical device or medicinal territory

## Typical sources of error

- Medical-sounding terms for cosmetics
- Claims without documented support in the PIF
- Transferring test results to unrelated formulations

## Frequently asked questions

**Is the claim “anti-aging” permissible?**

Depending on support: yes, if the evidenced effect carries the statement. Unevidenced superlatives are prohibited.

## Applied to your project

We apply these rules directly to your project — from classification to market access. First assessment within two working days.

Stand: 2026-10-22 · Fachlich verantwortlich: INOPREX Scientific Direction